Dunning software
Dunning that sounds like you,
and knows when to stop.
Dunning is the sequence of increasingly firm messages that gets an overdue invoice paid. Reeve runs it from your own email, in your tone, and halts it the instant the payment lands in QuickBooks.
- Setup
- Under 10 minutes
- Sends from
- Your own email
- Stops
- The moment QuickBooks records payment
The short answer
What dunning software means, and where Reeve fits.
Dunning software automates the sequence of messages a business sends to collect an overdue invoice, from a friendly first reminder through firmer notices to a final demand. Reeve is dunning software for B2B service businesses on QuickBooks Online: it writes each message for the specific invoice and client, sends it from your own email address, escalates on a fixed schedule over roughly 60 days, pauses when the client disputes, and stops the moment a payment is recorded. There are no dunning letters to write and no escalation rules to build.
Traditional dunning is a set of letter templates and a schedule. The failure mode is that the letters read like letters (formal, generic, from 'Accounts Receivable') and the schedule fires regardless of what the client said last week. Reeve's version reads like a note from you and reacts to what happens.
What you get
The whole job, not a piece of it.
The full sequence, built in
Friendly at day 1, direct at day 7, firm with a date at day 21, escalation at day 45, final notice at 60. Adjustable, but you do not have to build it.
Messages that do not read as dunning
Short, specific, in your tone, from your address. The firmness is in the ask and the deadline, not in legalese.
Stops on dispute, resumes on resolution
A client who raises a question gets no further notices until it is fixed. Then the sequence restarts from a fresh due date, not from where it left off.
Escalation to a decision maker, with your approval
The step that copies someone senior on the client side can wait in your queue. You see the draft before it goes.
Stops the instant they pay
Read from QuickBooks Online. No final notice for an invoice paid yesterday.
Every step visible
What went out, what came back, what is next, per invoice. Plus DSO and aging so you can see the sequence working.
How it compares
Dunning approaches
| Letter templates on a schedule | Reeve | |
|---|---|---|
| Message source | Templates you write | Written per invoice |
| Tone | Formal, generic | Yours |
| Sender | AR department or vendor domain | Your own email |
| Reacts to a dispute | No, fires on schedule | Pauses and alerts you |
| Multiple invoices per client | One letter each | One message, all listed |
| Escalation gate | None | Optional owner approval |
| Stops on payment | If someone updates the list | Instantly, from QuickBooks |
How it works
Connect, review, turn it on.
- 1Connect. QuickBooks Online and your Gmail or Microsoft 365 account, through OAuth. Under ten minutes.
- 2Review. See every invoice Reeve would work on and who it would write to. Exempt any client with one tap. Pick automatic, review, or hybrid mode.
- 3Turn it on. Follow-ups go out in your name on a fixed, escalating schedule. Replies are read for disputes and promises to pay. Payment stops the sequence.
- 4See the numbers. DSO, aging by client, days late, and collection speed, reconciled to QuickBooks, emailed weekly.
Fit
Who this is for.
B2B service businesses on QuickBooks Online that need consistent, escalating follow-up on net-terms invoices without sounding like a collections department.
Not the right fit
Subscription businesses needing failed-card retry dunning (that is a billing-platform feature, not invoice follow-up), or consumer debt.
Questions
Common questions about dunning software.
What is dunning software?
Software that automates the escalating sequence of messages used to collect an overdue invoice. Reeve writes each message for the invoice and client, sends it from your own email, escalates on schedule, pauses on disputes, and stops when QuickBooks records payment.
What is the difference between dunning and collections?
Dunning is the follow-up sequence you run yourself, from a friendly reminder to a final notice. Collections usually means handing the account to a third-party agency after dunning has failed. Reeve is the dunning; agencies are for the residue.
How many dunning messages should be in a sequence?
Five over roughly 60 days is a solid default: friendly, direct, firm with a date, escalation, final notice. Most invoices are paid after the first or second; the later steps rescue the ones that would otherwise be written off.
Does Reeve handle failed credit card dunning for subscriptions?
No. Reeve follows up on B2B invoices on payment terms. Failed-card retry is a billing-platform feature.
Can I approve the firmer dunning messages before they go out?
Yes. In hybrid mode, routine reminders send automatically and anything firm waits in an approval queue with the draft ready.
Your whole AR, on autopilot.
Reeve collects every overdue invoice in your name and shows you exactly where you stand.
Ten minutes to set up. 7-day free trial. Stops the moment they pay.